The Super Bowl LIX Toolkit was a global creative package I developed for Betway, ensuring a consistent and engaging brand presence across multiple markets. Designed with flexibility in mind, the toolkit was prepared ahead of time to accommodate various team possibilities while we awaited the final two contenders. It provided a suite of assets, including social media graphics, promotional banners, and betting-specific visuals, all tailored to enhance user engagement and drive betting activity worldwide.
The campaign was a success, driving strong engagement and boosting Betway’s revenue during the event. The high-quality graphics played a key role in attracting bettors and maintaining a dynamic, visually compelling presence throughout Super Bowl LIX.
