I created dynamic artwork and motion graphics for Betway Canada’s Instagram, blending vibrant visuals and bold typography to promote sports betting and casino experiences. The designs incorporate animated elements to enhance user engagement, while reflecting the brand’s modern identity. Each post was crafted to be visually striking and interactive, maintaining a sleek, consistent style across digital platforms. See below examples of both Static and Motion projects
For the video creation process I started with basic storyboarding. Then I set about gathering and organising assets. I downloaded stock footage, imagery and the sound effects needed. Once these assets were ready I imported them into After Effects and organised them into folders.
I then created the composition. This involved arranging the assets, applying effects, and editing the timeline. Once the composition was finalised I output some renders for Instagram. Each social media platform has specific dimensions and codecs, so renders are created accordingly. In this instance it was for Instagram (1:1) so square videos were produced. See below for the final work.
