Stadium Graphics

I created all of Betway’s graphics for their sponsorship of the Ottawa Senators, delivering a cohesive and high-impact visual presence. Using After Effects, I designed dynamic LED motion graphics for the rink-side banners and the jumbotron/Bell screen, ensuring engaging in-game visibility. Alongside the motion assets, I produced static under-ice graphics and large-scale exterior banners for the stadium, reinforcing Betway’s branding both inside and out.

Client

Betway / Senators

Type

Motion Graphics

Process

For the static assets, I designed high-resolution graphics optimized for large-scale printing, ensuring sharp, bold visuals across under-ice and exterior banners. Colors, typography, and branding were carefully refined for maximum impact.

For the animated assets, I used After Effects to create dynamic LED motion graphics for rink-side banners and the jumbotron/Bell screen. Smooth transitions and clear legibility ensured Betway’s branding stood out without distracting from the game.

Outcome

Other work

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→ contact@danhainesy.co.uk